This is my last post on the Watsons tote bag and I have finalized my design! I wanted a bag that was spacious, had a classic shape and a closure so I can feel more secure when using it.
I’ve actually created many tote bag designs but eventually decided to go with a simple ballet shoe design. I feel that it represents strength from perseverance, beauty, the appreciation of the finer things in life, and it is a classic ever-lasting symbol which wouldn’t get dated.
Initially, I wanted to have the whole bag in pink but to minimize the carbon footprint of the bag, I changed it so that the color only highlights the more important graphical design of the tote. I’ve also selected a very pale pink so that less dye is needed. Of course, there’s an option of doing it in just black and white.
I hope you like my design and you can view the video below to show you my design process in a light hearted short clip.